Rugby is a sport that requires the utmost physical and mental commitment. The men’s version of the sport is often referred to as “a thug’s game played by gentlemen”.
It calls for a fighting spirit and perseverance which is clearly reflected in the women’s game. However, the stereotypes associated with this sport still need revisiting.
As an activist brand, Mobilize relates to this combative attitude and this determination to change perceptions, in particular by demonstrating that transportation is not only about cars. You can be a “game-changer” and still play by the rules. Rugby, however rough it may be, promotes values that remain the same for everyone. This combination leaves room for different approaches to the same sport and epitomizes the Mobilize mentality.
Mobilize and women’s rugby represent shared values and an ambition to make their mark. Whether on the field or out on the road, it’s about a stubborn determination to push the boundaries and encourage new ways of looking at the world.
* Jean-Pierre Rives is a famous French rugby player, who was most active between 1967 and 1986. He played for the French national team as a flanker.
Photo credits: Julien Poupart; Inigo Brothers / France Rugby